TD Bank
Today, the display of wealth is everywhere but good advice on what to do with it isn't. TD Bank has the opportunity to change that by engaging with millennials in a surprising way.
Genius.com—Musicians are not a reliable source of financial advice. Young Thug advises carrying stacks in your skinny jeans. Wyclef throws hundreds out his sunroof. I promise, handling your money this way wont lead to a secure financial future. Through sponsored annotations on genius.com we can supply our audience with level-headed financial advise they can actually use.
Instagram—Too much display of wealth too little about how to achieve it. By engaging with Rich Kids of Instagram and other accounts purveying off-putting opulence, TD Bank can deliver high impact, relevant messages.
Tinder— A Roth IRA isn't sexy. Or is it?